Faktor-Faktor yang Mempengaruhi Minat Mahasiswa untuk Menggunakan Layanan Mobile Banking di Universitas Warmadewa

  • Putu Lusiana Devi Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Denpasar, Bali
  • I Made Sara Management Program, Faculty of Economy, Universitas Warmadewa
  • A.A Sri Purnami Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Denpasar, Bali
Keywords: ease of use, benefits, risk of transacting

Abstract

The purpose of this study is to find out the effect of Benefits, Ness, and Risk of transacting on the Interests of Warmadewa University Students using Mobile Banking services both simultaneously and partially. The population of this study is active students at Warmadewa University (class of 2018-2019) a total of 100 students. This study uses multiple linear regression analysis as data analysis. From the results of the study, it can be concluded that: (1) simultaneously the benefits of mobile banking, ease of use, and risk of transacting have a significant effect on the interest of Warmadewa University Students using Mobile Banking Services. (2) Partially, Benefits, Ease of Use, Risk of Transaction significantly affect the Interest of Warmadewa University Students Using Mobile Banking Services.

 

References

Fakhrurozi, Akhmad. 2018. “Faktor-Faktor Yang Mempengaruhi Minat Menggunakan Mobile Banking Pada Mahasiswa Universitas Muhammadiyah Surakarta.†Universitas Muhammadiyah Surakarta.

Rahayu, Imam Sugih. 2015. “Minat Nasabah Menggunakan Mobile Banking Dengan Menggunakan Kerangka Technology Acceptance Model (TAM) (Studi Kasus PT Bank Syariah Mandiri Cabang Yogyakarta).†Jurnal Ekonomi Syariah Indonesia 2(2).

Wulandari, Catharina Octaviani. 2017. “Pengaruh Kebermanfaatan, Kemudahan Penggunaan Dan Persepsi Risiko Terhadap Minat Bertransaksi Menggunakan Internet Banking.†Universitas Negeri Yogyakarta.

Published
2022-03-23
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