Competitiveness Analysis and Strategies to Improve Small and Medium Enterprises Performance
Abstract
Global economic dynamics encourage industry to excel and be competitive. This research aims to identify industry characteristics, measure the level of industrial competitiveness; and then provide strategy suggestions to increase industrial competitiveness. The Porter Diamond Model is used in this research to measure the level of competitiveness of the exhaust industry, where there are four indicators of industrial competitiveness, namely factor conditions, demand conditions, company strategy and competitive structure, as well as related and supporting industries. Using qualitative methods, data collection is carried out using questionnaires. The primary data used was taken from exhaust manufacturers in Purbalingga Regency totaling 67 respondents. Strategy recommendations for increasing industrial competitiveness are determined based on urgency-performance analysis. The results of the industrial competitiveness analysis show that condition factors provide the highest contribution to the competitiveness of the exhaust industry compared to other indicators. Urgency-performance analysis shows that 5 out of 10 sub-factors driving competitiveness have underact status. The strategy to increase industrial competitiveness focuses on competitiveness sub-factors with “under act†status. These strategies include: 1) Providing better business development systems and services, 2) Developing business capacity, and 3) Expanding industrial cooperation.
References
BPS. (2020a). Klasifikasi Baku Lapangan Usaha Indonesia.
BPS. (2020b). Profil Industri Kecil dan Menengah Provinsi Jawa Tengah 2020.
BPS. (2022). Provinsi Jawa Tengah Dalam Angka 2022.
Darwanto, E. (2018). Designing Model and Strategy for Strengthening The Competitiveness of Small Medium Enterprises. Etikonomi, 17(1), 69–92.
Fatimatuzzahro, D., & Rizal, S. (2016). Supply Chain Measurement And Improvement Sme Lapis Bogor Sangkuriang To Increase The Sme Competitiveness. Jurnal Teknologi Industri Pertanian, 26(2), 199–206.
Fitriana, A. N., Noor, I., & Hayat, A. (2014). Pengembangan industri kreatif di Kota Batu. Jurnal Administrasi Publik, 2(2), 281–286.
Irmawati, S. (2015). Analisis Industri Unggulan Di Provinsi Jawa Tengah. Journal of Economics and Policy, 8(2), 224–237. https://doi.org/http://dx.doi.org/10.15294/jejak.v8i2.6172
Kharub, M., & Sharma, R. K. (2016). Investigating the role of porter diamond determinants for competitiveness in MSMEs. International Journal for Quality Research, 10(3), 471–486. https://doi.org/10.18421/IJQR10.03-02
Kuncoro, M. (2007). Ekonomika Industri Indonesia : Menuju Negara Indonesia Baru 2030. Andi Offset.
Lestari, E. P. (2010). Penguatan Ekonomi Industri Kecil Dan Menengah Melalui Platform Klaster Industri. Jurnal Organisasi dan Manajemen, 6(2), 146–157.
Martilla, J. A., & James, J. C. (1977). Importance-Performance Analysis. Journal of Marketing, 41(1), 77–79.
Porter, M. E. (1990). The Competitive Advantage of The Nations : Creating and Sustaining Superior Performance. Macmillan.
Roostika, R., Wahyuningsih, T., & Haryono, S. (2015). The Impacts Of External Competitiveness Factors In The Handicrafts Industry. Polish Journal of Management Studies, 12(1), 166–176.
Samudera, J., Daryanto, A., & Saptono, I. T. (2017). Competitiveness Of Indonesian Tea In International Market. Indonesian Journal of Business and Entrepreneurship, 3(1), 14–23. https://doi.org/10.17358/ijbe.3.1.14
Savitri, D. A., Sumarwan, U., & Kurniawan, B. P. Y. (2014). Daya Saing Dan Model Pemasaran Sentra Industri Usaha Kerajinan Sangkar Burung Perkutut. Jurnal Manajemen & Agribisnis, 11(1), 24–32.
Subandi. (2016). Ekonomi Pembangunan. Alfabeta.
Tambunan, T. (2004). Globalisasi dan Perdagangan Internasional. Ghalia Indonesia.
Tirtayasa, S., & Mukmin, M. (2017). Factor Analysis Of Competitiveness Small Medium Industry Case In Serdang Bedagai District,North Sumatra, Indonesia. International Journal of Scientific & Technology Research, 6(9), 157–167.
UNIDO. (2020). Competitive Industrial Performance Report 2020.
Abstract viewed = 224 times
PDF downloaded = 197 times
