TECHNOLOGY ACCEPTANCE MODEL (TAM) UNTUK MENGANALISIS PENGGUNAAN ONLINE BANKING DI PT BANK RAKYAT INDONESIA, TBK. CABANG GIANYAR
Keywords:
Technology Acceptance Model
Abstract
This study aims to thoroughly explain the use of online banking which is influenced by the Technology Acceptance Model for customers at PT Bank Takyat Indonesia, Tbk. Gianyar Branch. The study also aims to provide consideration for the management of a bank regarding the importance of focusing attention on the use of online banking in order to improve service quality to customers. This study uses 100 customers who use online banking as the research sample. From the research objectives it can be concluded that the use of Theory Acceptance Model (TAM) which consists of perceived ease and perceived usefulness as well as computer self-efficacy at PT Bank Rakyat Indonesia, Tbk. The Gianyar branch has a positive effect on the use of online banking.
References
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Medyawati, H., Marieta, C., & Yunanto, M. (2011). E-Banking Adoption Analysis Using Technology Acceptance Model (TAM): Empirical Study of Bank Customers in Bekasi City,. International Conference on Innovation, Management, and Service, Vol 14 No(91–95).
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Teo, T. (2011). Technology Acceptance in Education: Research and Issues. Netherlands. Sense Publisher.
Wijayanti, R., Fitriansyah, H., & Armaini, A. (2011). Analisis Technology Acceptance Model (TAM) Terhadap Faktor-Faktor yang Memengaruhi Penerimaan Nasabah Terhadap Layanan Internet Banking (Studi Empiris Terhadap Nasabah Bank di Depok. Proceeding PESAT (Psikologi, Ekonomi, Sastra, Arsitektur & Sipil) Universitas Gunadarma, Vol 4(2011), 121–127.
Antasari, A. S. (2013). Pengaruh Penggunaan Internet Banking Terhadap Kepuasan Nasabah. Jurnal Administrasi Bisnis (JAB), Vol. 1 No.(April 2013), 5–6.
Beldad, A., Jong, M. de, & Steehouder. (2010). How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust. Computers in Human Behavior, Vol. 26 No(2010), 857–869.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quartely, Vol. 13 No(1989), 319–339.
Hermana, B. (2010). Pengukuran Kualitas Layanan Internet Banking. Jurnal Ekonomi Bisnis, Vol. 15 No(April 2010), 7–8.
Islam, S. M., Taohidul, & Zamri, C. (2011). Disaster in Bangladesh and Management with Advanced Information System. Disaster Prevention and Management, Vol 20 No, 521–530.
Kurniawan, D., Hatane, S., & Edwin, J. (2013). Analisis Penerimaan Nasabah terhadap Layanan Mobile Banking dengan Menggunakan Pendekatan Technology Acceptance Model dan Theory of Reasoned Action. Jurnal Manajemen Pemasaran, Vol 1 No 1(2013), 1–13.
Medyawati, H., Marieta, C., & Yunanto, M. (2011). E-Banking Adoption Analysis Using Technology Acceptance Model (TAM): Empirical Study of Bank Customers in Bekasi City,. International Conference on Innovation, Management, and Service, Vol 14 No(91–95).
Muntianah. (2012). Pengaruh Minat Perilaku terhadap Actual Use Teknologi Informasi dengan Pendekatan Teory Acceptance Model. Profit, Vol 6 No 1(2012).
Teo, T. (2011). Technology Acceptance in Education: Research and Issues. Netherlands. Sense Publisher.
Wijayanti, R., Fitriansyah, H., & Armaini, A. (2011). Analisis Technology Acceptance Model (TAM) Terhadap Faktor-Faktor yang Memengaruhi Penerimaan Nasabah Terhadap Layanan Internet Banking (Studi Empiris Terhadap Nasabah Bank di Depok. Proceeding PESAT (Psikologi, Ekonomi, Sastra, Arsitektur & Sipil) Universitas Gunadarma, Vol 4(2011), 121–127.
Published
2021-02-28
How to Cite
PUTRI, P. Y. A., Mada, I. G. N. C. W., & Putri, P. Y. A. (2021). TECHNOLOGY ACCEPTANCE MODEL (TAM) UNTUK MENGANALISIS PENGGUNAAN ONLINE BANKING DI PT BANK RAKYAT INDONESIA, TBK. CABANG GIANYAR. Warmadewa Management and Business Journal (WMBJ), 3(1), 12-18. https://doi.org/10.22225/wmbj.3.1.2021.12-18
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