Faktor-Faktor yang Dominan Mempengaruhi Permintaan Pada Aplikasi Belanja Online
Abstract
This study is meaningful to analyze the factors that have a demand on online shopping applications. This study uses the Slovin formula with 100 people. The analysis technique in this study is an exploratory factor. Where the results of this study show that the dominant factor influencing the demand for Online Shopping Applications in Denpasar City as a whole is outlined in factor 1, which is dominant, namely taste and then forecasting future conditions. Judging from the results of the study, there is 1 factor that influences the demand for Online Shopping Applications in Denpasar City, namely the taste factor and forecasting conditions in the future.
References
Farhani, S. (2020), Analisis Faktor-Faktor yang Mempengaruhi Permintaan Barang di E-Commerce di Kalangan Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara.
Fitriani, F. (2017). Faktor-faktor yang Mempengaruhi Permintaan Tahu di Gampong Pante Gajah Kecamatan Peusangan Kabupaten Bireuen (Studi Kasus Konsumen Tahu pada Agroindustri Bapak Ari Gunawan). Jurnal Sains Pertanian, 1(2), 210865.
https://databoks.katadata.co.id
Iprice Insight. (2019). “The Map of E-commerce in Indonesiaâ€. dari https://iprice.co.id/insights/mapofecommerce/en/
Iprice Insight. (2019). “The Map of E-commerce in Indonesiaâ€. dari https://iprice.co.id/insights/mapofecommerce/en/.
Sari, R. I. (2018). Analisis Faktor-Faktor yang Mempengaruhi Permintaan Masyarakat Berbelanja pada Pasar Virtual di Kota Makassar (Doctoral dissertation, Universitas Islam Negeri Alauddin Makassar).
Syamsuddin, Syamri, Detri Karya. (2018). Mikroekonomi untuk Manajemen, Edisi Kesatu, PT Rajagrafindo Persada, Depok.