Pengaruh Faktor Promosi, Pelayanan, Produk, dan Suku Bunga Terhadap Minat Menabung Mahasiswa Pada Bank Umum ( Studi Kasus BNI 46)

Abstract

The purpose of this study was to determine the effect of promotion, service, product, and interest rates on students' interest in saving at a commercial bank. The data analysis technique used is multiple linear regression test, classic assumption test, determination test (R2), t test and F test. The results of this study show Y = 2.547 + 0.152 X1 + 0.088 X2 + 0.460 X3 + 0.345 X4 + e. The t test results showed that partially the Promotion, Service, Product, and Interest Rates variables had a positive and significant impact on students' interest in saving at a commercial bank. From the results of the F test shows that the variables of Promotion, Service, Products, and Interest Rates simultaneously have a significant effect on students' interest in saving at a commercial bank.