Boosting Novice Voters: Strategy of the Independent Election Commission for the 2024 General Election in West Aceh District
Abstract
This comprehensive study examines the strategies employed by the Independent Election Commission (IEC) to boost the participation of novice voters in the pre-election phase leading up to the 2024 General Election in West Aceh District. Novice voters aged 17 to 21 play a significant role in measuring electoral efficacy and vitality. Recognized by political stakeholders, their engagement affects the electoral landscape due to their diverse characteristics and challenges compared to previous generations, such as lack of interest, awareness, knowledge, and apathy. So, this research was carried out to analyze the strategies used by the IEC towards novice voters. This study adopts David's (2004) strategy theory in strategic management, which includes formulation, implementation, and evaluation. Conducted in West Aceh Regency, this study examines the initiatives and challenges of the IEC in engaging novice voters. Through careful empirical data analysis, this study aims to improve the electoral process and consolidate democracy in Indonesia. The research findings reveal insights into the effectiveness of the IEC's strategies and highlight areas for improvement. This study provides valuable insights for future election planning, encouraging more equitable and inclusive practices. However, several problems in its implementation need to be resolved, mainly the need for more human resources and budget.
References
Ahadiat, A. (2010). Manajemen Strategik: Tinjauan Teoritikal Multiperspektif (Issue Strategic Management, Business Policy").
Aldrich, J. H., Gibson, R. K., Cantijoch, M., & Konitzer, T. (2016). Getting out the vote in the social media era. Party Politics, 22(2), 165–178. https://doi.org/10.1177/1354068815605304
Amida, T. L., Nababan, S., Widhihatmini, & Utomo, A. S. (2024). General Election Commission Public Communication Strategy in Increasing General Election Participation in Blitar. MUKASI: Jurnal Ilmu Komunikasi, 3(1), 17–30. https://doi.org/10.54259/mukasi.v3i1.2364
Bhatti, Y., & Hansen, K. M. (2012). Leaving the Nest and the Social Act of Voting: Turnout among First-Time Voters. Journal of Elections, Public Opinion & Parties, 22(4), 380–406. https://doi.org/10.1080/17457289.2012.721375
David, F. R. (2006). Manajemen Strategis. Salemba Empat.
Farisi, M., & Maulana, R. Y. (2020). Peran Relawan Demokrasi (Relasi) Dalam Meningkatkan Partisipasi Pemilih Pada Pemilu 2019 di Provinsi Jambi. Ganaya: Jurnal Ilmu Sosial Dan Humaniora, 3(2), 363–378.
Fathurokhman, B. (2022). Partisipasi Politik Pemilih Pemula Dalam Pemilihan Umum (Pemilu). Journal of Research and Development on Public Policy (Jarvic), 1(1), 51–59. https://doi.org/10.24114/jupiis.v10i1.8407
Hajad, V., & Ikhsan, I. (2019). Pendidikan Politik Bagi Pemilih Pemula di SMAN 1 Meureubo Kabupaten Aceh Barat. Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar, 1(1), 19. https://doi.org/10.35308/baktiku.v1i1.1237
Hayatullah, H., & Sardini, N. H. (2022). The integrity of election organizers in the 2020 simultaneous regional head elections in Sekadau Regency. Jurnal Inovasi Ilmu Sosial Dan Politik (JISoP), 4(1), 107. https://doi.org/10.33474/jisop.v4i1.15928
Huljanna, Y. M., & Ikhsan. (2022). Strategi Badan Kesatuan Bangsa dan Politik Kabupaten Aceh Barat Dalam Meningkatkan Partisipasi Politik Pemilih Pemula Di Kecamatan Johan Pahlawan. INDEPENDEN: Jurnal Politik Indonesia Dan Global, 3(2), 1–12. https://doi.org/10.24853/independen.x.x.xx-xx
Intyaswati, D., Maryani, E., Sugiana, D., & Venus, A. (2021). Using Media for Voting Decision among First-time Voter College Students in West Java, Indonesia. Academic Journal of Interdisciplinary Studies, 10(1), 327. https://doi.org/10.36941/ajis-2021-0028
Islah, K., Juardi, J., & Nasim, E. S. (2020). Sosialisasi Pemilu 2019 Untuk Pemilih Pemula Kota Depok. Jurnal Komunitas : Jurnal Pengabdian Kepada Masyarakat, 3(1), 46–50. https://doi.org/10.31334/jks.v3i1.969
Lestari, E. Y., & Arumsari, N. (2018). Partisipasi Politik Pemilih Pemula Pada Pemilihan Walikota Semarang Di Kota Semarang. Integralistik, 29(1), 10. https://doi.org/10.15294/integralistik.v29i1.14602
Loader, B. D., Vromen, A., & Xenos, M. A. (2016). Performing for the young networked citizen? Celebrity politics, social networking and the political engagement of young people. Media, Culture & Society, 38(3), 400–419. https://doi.org/10.1177/0163443715608261
Lubis, I. A. R., Ramdan, A. T. M., & Wiryany, D. (2022). Politik Digital: Manifestasi Komunikasi di Era Digital. Jurnal Lensa Mutiara Komunikasi, 6(1), 193–206. https://doi.org/10.51544/jlmk.v6i1.3064
Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis. : Sage Publication. Sage Publication.
Moeller, J., de Vreese, C., Esser, F., & Kunz, R. (2014). Pathway to Political Participation. American Behavioral Scientist, 58(5), 689–700. https://doi.org/10.1177/0002764213515220
Muhammad, M. (2020). Realizing Accountability of General Election With Quality and Integrity Thru Transformation of The General Election System. Proceedings of the Proceedings of the 1st Hasanuddin International Conference on Social and Political Sciences, HICOSPOS 2019, 21-22 October 2019, Makassar, Indonesia. https://doi.org/10.4108/eai.21-10-2019.2291520
Mursyid, S., & Larissa, D. (2021). Peran Kpu Dalam Meningkatkan Partisipasi Pemilih Pemula Pada Pilkada Kabupaten Bulukumba Perspekif Siyasah Syar’Iah. Siyasatuna : Jurnal Ilmiah Mahasiswa Siyasah Syar’Iyyah, 2(2), 442–453.
Nur Wardhani, P. S. (2018). Partisipasi Politik Pemilih Pemula dalam Pemilihan Umum. Jupiis: Jurnal Pendidikan Ilmu-Ilmu Sosial, 10(1), 57. https://doi.org/10.24114/jupiis.v10i1.8407
Ohme, J. (2019). When digital natives enter the electorate: Political social media use among first-time voters and its effects on campaign participation. Journal of Information Technology & Politics, 16(2), 119–136. https://doi.org/10.1080/19331681.2019.1613279
Ohme, J., de Vreese, C. H., & Albaek, E. (2018). The uncertain first-time voter: Effects of political media exposure on young citizens’ formation of vote choice in a digital media environment. New Media & Society, 20(9), 3243–3265. https://doi.org/10.1177/1461444817745017
Pahleviannur, M. R., Grave, A. De, Sinthania, D., Hafrida, L., Bano, V. O., & Saputra, D. N. (2022). Metodologi Penelitian Kualitatif. In Pradina Pustaka.
Pamungkas, S., Wardaningsih, A., & Simorangkir, D. (2021). The Development of “Generaksi.org”, a Media and Politics Literacy Platform for Indonesia’s First-time Voter. Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia. https://doi.org/10.4108/eai.16-10-2019.2304330
Rahman, A. (2018). Konsep Dasar Pendidikan Politik bagi Pemilih Pemula. 10(1), 44–51.
Rispalman, R., & Mukhlizar, M. (2021). Upaya Komisi Independen Pemilihan Kota Banda Aceh Dalam Memenuhi Aksesibilitas Bagi Penyandang Disabilitas Pada Pemilihan Umum. Jurnal Justisia : Jurnal Ilmu Hukum, Perundang-Undangan Dan Pranata Sosial, 6(2), 235. https://doi.org/10.22373/justisia.v6i2.11539
Ross, A. S., & Rivers, D. J. (2017). Digital cultures of political participation: Internet memes and the discursive delegitimization of the 2016 U.S Presidential candidates. Discourse, Context & Media, 16, 1–11. https://doi.org/10.1016/j.dcm.2017.01.001
Saefulloh, S., Abdoellah, O. S., & R, M. (2020). Integritas Komisi Pemilihan Umum Kota Bandung Dalam Pelaksanaan Pemilihan Presiden Tahun 2019. Jurnal Civic Hukum, 5(1), 97. https://doi.org/10.22219/jch.v5i1.10999
Schäfer, A., Roßteutscher, S., & Abendschön, S. (2020). Rising start-up costs of voting: political inequality among first-time voters. West European Politics, 43(4), 819–844. https://doi.org/10.1080/01402382.2019.1638141
Stier, S., Bleier, A., Lietz, H., & Strohmaier, M. (2018). Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter. Political Communication, 35(1), 50–74. https://doi.org/10.1080/10584609.2017.1334728
Street, J., Inthorn, S., & Scott, M. (2012). Playing at Politics? Popular Culture as Political Engagement. Parliamentary Affairs, 65(2), 338–358. https://doi.org/10.1093/pa/gsr037
Syafii, A., Elya Rohimi, U., Shobichah, S., Atikah, N., & Rani, P. (2023). Broadcasting Communications in Encouraging Public Participation in Elections. Journal of World Science, 2(4), 571–575. https://doi.org/10.58344/jws.v2i4.256
Taufiqurokhman. (2016). Manajemen Strategik (Ipank, Ed.; 1st ed., pp. 1–134). Fakultas Ilmu Sosial dan Ilmu Politik Universitas Prof. Dr. Moestopo Beragama.
Widodo, Y., Gama, B., & Kusumastuti, H. S. (2018). Tingkat Partisipasi Politik Pemilih Pemula Faktor Penentu Keberhasilan Pemilu. Seminar Nasional …, 7–11.
Winarno, & Kumalasari, A. D. (2023). Integrity and Professionalism of Election Organizers to Realize The Reality of Democratic Elections (pp. 329–336). https://doi.org/10.2991/978-2-38476-148-7_27
Wisma, H. (2017). Kesiapan KIP Aceh Dalam Penyelenggaraan Pilkada Serentak Tahun 2017 Hendra. Jurnal Ilmiah Mahasiswa FISIP Unsyiah, 2, 1–11.
Yin, R. K. (1992). The Case Study Method as a Tool for Doing Evaluation. Current Sociology, 40(1), 121–137. https://doi.org/10.1177/001139292040001009
Zeglovits, E., & Aichholzer, J. (2014). Are People More Inclined to Vote at 16 than at 18? Evidence for the First-Time Voting Boost Among 16- to 25-Year-Olds in Austria. Journal of Elections, Public Opinion and Parties, 24(3), 351–361. https://doi.org/10.1080/17457289.2013.872652
Abstract viewed = 99 times
PDF downloaded = 35 times
