Sustainable Marketing Management and a Better Sustainable Enterpreunership: North Meruya Community Service Implementation
Sustainable Marketing Management and a Better Sustainable Enterpreunership: North Meruya Community Service Implementation
Keywords:
MSME, Green management, Meruya Utara, Marketing Strategic
Abstract
MSME economic problems can be overcome by carrying out various MSME-based entrepreneurial activities. Report on the Development of Marketing Planning in Building Beginner Entrepreneurship Based on the Management of Meruya Utara Subdistrict, Kembangan, West Jakarta. This community service aims to assist Marketing Planning in Building Management-Based Entrepreneurship Beginners and benefit from their presence in the online environment. The context of this service involves all functionaries of Meruya Utara Subdistrict, Kembangan, West Jakarta. We will analyze the situation of SMEs, identify opportunities and challenges in marketing culinary products, and develop digital marketing strategies that suit the characteristics of SME products. MSME-based entrepreneurship can be developed to reduce dependence on jobs from companies both government and private. Therefore, even though MSMEs are simpler than general companies, determining a company that will be run by MSMEs must still be done through a clear and concrete process, namely by carrying out a Business Planning process. It is hoped that this community service can provide an understanding of MSME entrepreneurship, so that local people can immediately carry out experiments before trying to determine a business they want to develop in the future. By having an understanding of Business Planning in developing MSME entrepreneurship, it can prevent disagreements and conflicts in the company, so that in the end it can reduce poverty levels and improve community welfare.
References
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Nandiwardana, A., Soelton, M., Permana, D., Karyatun, S., Asih, D., Widyanty, W., & Kharzai, M. (2023). Used Goods Creation For Sustainable Business At Srengseng-Jakarta. ICCD, 5(1), 86-92. https://doi.org/10.33068/iccd.v5i1.557
Ramli, Y., Permana, D., Shiratina, A., Soelton, M., & Yusoff, Y. (2023). Implementing Innovation Strategic Against Sustainability Business On The Micro, Small And Medium Enterprises. ICCD, 5(1), 60-65. https://doi.org/10.33068/iccd.v5i1.658
Harwani, Y., Apriadi, I., Asih, D., Sihite, J., Soelton, M., & Yussoff, Y. (2023). Product Innovation Expansion For Msme Groups In Bantarjaya Village Rancabungur - Bogor. ICCD, 5(1), 115-120. https://doi.org/10.33068/iccd.v5i1.570
Arijanto, A., Soelton, M., Bagaskara, M., Karyatun, S., Sari, V., Yuliantini, T., & Yussoff, Y. (2023). Strengthening Leadership Patterns For The Msme Group’s Sustainable At Bantarjaya-Rancabungur-Bogor. ICCD, 5(1), 501-506. https://doi.org/10.33068/iccd.v5i1.597
Nawangsari, L., Siswanti, I., & Soelton, M. (2023). Human Resources Management Strategy For Business Sustainability In Msmes. ICCD, 5(1), 514-518. https://doi.org/10.33068/iccd.v5i1.599
Wahyono, T., Karyatun, S., Soelton, M., Priyono, P., Prasetya, P., Arief, H., & Nandiwardana, A. (2023). Increasing Family Entrepreneurship Opportunities. ICCD, 5(1), 129-134. https://doi.org/10.33068/iccd.v5i1.572
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Yuliantini, T., Soelton, M., Imaningsih, E., Karyatun, S., Ali, A., & Paijan, P. (2022). Green Halal Products: Family Sme’s Opportunity. ICCD, 4(1), 226-231. https://doi.org/10.33068/iccd.v4i1.469
Tafiprios, T., Fajrin, N., Ali, A., & Soelton, M. (2022). Community Awareness With Environmentally Friendly Packaging. ICCD, 4(1), 29-33. https://doi.org/10.33068/iccd.v4i1.435
Ratnawati, K., & Soelton, M. (2022). The Role Of Digital Financial Literacy On Firm Performance In Micro Industry. ICCD, 4(1), 95-101. https://doi.org/10.33068/iccd.v4i1.447
Vizano, N., Saragih, L., Nandiwardhana, A., Apriadi, I., Yuniarinto, A., & Soelton, M. (2022). Is An Ornamental Plant Business Riskless?. ICCD, 4(1), 221-225. https://doi.org/10.33068/iccd.v4i1.468
Soelton, M., Rohman, F., Mugiono, M., Indrajaya, S., Marlapa, E., & Vizano, N. (2022). Business Plan Model In Creating Family Entrepreneurship. ICCD, 4(1), 216-220. https://doi.org/10.33068/iccd.v4i1.467
Saratian, E., Arief, H., Ramli, Y., Permana, D., & Soelton, M. (2022). Sharia Financial Inclusion As The Catalyst For The Sustainability Of The Indonesian Msmes. ICCD, 4(1), 237-243. https://doi.org/10.33068/iccd.v4i1.471
Soelton, M., Ramli, Y., Permana, D., Martawireja, A., Nurhayati, M., Saratian, E., & Arief, H. (2021). Increasing Smes Social Impact With Baitul Maal Wat Tamwil. ICCD, 3(1), 52-56. https://doi.org/10.33068/iccd.Vol3.Iss1.299
Asih, D., Utami, W., Imaningsih, E., Yuliantini, T., Soelton, M., Martawireja, A., & Kasmo, A. (2021). Prioritizing The Role Of Baitul Maal Wat Tamwil In Empowering The Community’s Economy. ICCD, 3(1), 57-61. https://doi.org/10.33068/iccd.Vol3.Iss1.301
Imaningsih, E., Asih, D., Noermijati, N., Soelton, M., Pribadi, R., & Rahayu, E. (2021). Post-Pandemic Economic Recovery With Baitul Maal Wat Tamwil. ICCD, 3(1), 62-66. https://doi.org/10.33068/iccd.Vol3.Iss1.302
Arief, H., Soelton, M., Saratian, E., Tafiprios, T., Puspaningrum, A., & Mugiono, M. (2021). Implemantation Entrepreneurship Education Online-Learning Program To Create Farmer Entrepreneur Through Urban Farming. ICCD, 3(1), 102-106. https://doi.org/10.33068/iccd.Vol3.Iss1.311
Soelton, M., Saratian, E., Wuryandari, N., Saragih, L., Setini, M., Ali, A., & Arijanto, A. (2021). Prevention Of Drugs Abuse By Improving Entrepreneurial Skills. ICCD, 3(1), 236-240. https://doi.org/10.33068/iccd.Vol3.Iss1.349
Soelton, M., Ramli, Y., Permana, D., Martawireja, A., Nurhayati, M., Saratian, E., & Arief, H. (2021). Increasing Smes Social Impact With Baitul Maal Wat Tamwil. ICCD, 3(1), 52-56. https://doi.org/10.33068/iccd.Vol3.Iss1.299
Asih, D., Utami, W., Imaningsih, E., Yuliantini, T., Soelton, M., Martawireja, A., & Kasmo, A. (2021). Prioritizing The Role Of Baitul Maal Wat Tamwil In Empowering The Community’s Economy. ICCD, 3(1), 57-61. https://doi.org/10.33068/iccd.Vol3.Iss1.301
Imaningsih, E., Asih, D., Noermijati, N., Soelton, M., Pribadi, R., & Rahayu, E. (2021). Post-Pandemic Economic Recovery With Baitul Maal Wat Tamwil. ICCD, 3(1), 62-66. https://doi.org/10.33068/iccd.Vol3.Iss1.302
Kurniawan, D., Marlapa, E., Soelton, M., Buana, D., Thoullon, M., Yussoff, Y., & Naibaho, M. (2023). Increase The Potential of Quality Management To Expand The Relationship With The Parties. ICCD, 5(1), 507-513. https://doi.org/10.33068/iccd.v5i1.598
Aulia, I., Soelton, M., Hanafiah, A., Thoullon, M., Paijan, P., Karyatun, S., & Saratian, E. (2023). Entrepreneurial Planning Strategy At Meruya Utara-Kembangan-Jakarta. ICCD, 5(1), 121-128. https://doi.org/10.33068/iccd.v5i1.571
Nandiwardana, A., Soelton, M., Permana, D., Karyatun, S., Asih, D., Widyanty, W., & Kharzai, M. (2023). Used Goods Creation For Sustainable Business At Srengseng-Jakarta. ICCD, 5(1), 86-92. https://doi.org/10.33068/iccd.v5i1.557
Ramli, Y., Permana, D., Shiratina, A., Soelton, M., & Yusoff, Y. (2023). Implementing Innovation Strategic Against Sustainability Business On The Micro, Small And Medium Enterprises. ICCD, 5(1), 60-65. https://doi.org/10.33068/iccd.v5i1.658
Harwani, Y., Apriadi, I., Asih, D., Sihite, J., Soelton, M., & Yussoff, Y. (2023). Product Innovation Expansion For Msme Groups In Bantarjaya Village Rancabungur - Bogor. ICCD, 5(1), 115-120. https://doi.org/10.33068/iccd.v5i1.570
Arijanto, A., Soelton, M., Bagaskara, M., Karyatun, S., Sari, V., Yuliantini, T., & Yussoff, Y. (2023). Strengthening Leadership Patterns For The Msme Group’s Sustainable At Bantarjaya-Rancabungur-Bogor. ICCD, 5(1), 501-506. https://doi.org/10.33068/iccd.v5i1.597
Nawangsari, L., Siswanti, I., & Soelton, M. (2023). Human Resources Management Strategy For Business Sustainability In Msmes. ICCD, 5(1), 514-518. https://doi.org/10.33068/iccd.v5i1.599
Wahyono, T., Karyatun, S., Soelton, M., Priyono, P., Prasetya, P., Arief, H., & Nandiwardana, A. (2023). Increasing Family Entrepreneurship Opportunities. ICCD, 5(1), 129-134. https://doi.org/10.33068/iccd.v5i1.572
Yuliantini, T., Marlapa, E., Asih, D., Srihadi, T., Rohman, A., & Soelton, M. (2023). Business Planning Based On Green Management, Should Be Sustainable?. ICCD, 5(1), 135-140. https://doi.org/10.33068/iccd.v5i1.573
Marlapa, E., Srihadi, T., Yuliantini, T., & Soelton, M. (2023). Socialization Of Hr Management To Encourage Msmes To Become Sustainable And Sustainable Enterprises In Marunda. ICCD, 5(1), 262-265. https://doi.org/10.33068/iccd.v5i1.584
Soelton, M., Permana, D., Ramli, Y., Hanafiah, A., Karyatun, S., Srihadi, T., & Risman, A. (2023). Business Plan Counseling In Creating Micro-Entrepreneurship At Kemanggisan-Jakarta. ICCD, 5(1), 266-271. https://doi.org/10.33068/iccd.v5i1.589
Asih, D., Soelton, M., Siolemba Patiro, S., Ramli, Y., Nurhayati, M., & Yussoff, Y. (2023). Marketing Invasion For MSME Groups At Bantarjaya-Bogor. ICCD, 5(1), 278-283. https://doi.org/10.33068/iccd.v5i1.612
Ramli, Y., Permana, D., Soelton, M., & Koe, W.-L. (2022). Implementing Strategic Sustainability Business On The Micro, Small And Medium Enterprises. ICCD, (1), 232-236. https://doi.org/10.33068/iccd.v4i1.470
Yuliantini, T., Soelton, M., Imaningsih, E., Karyatun, S., Ali, A., & Paijan, P. (2022). Green Halal Products: Family Sme’s Opportunity. ICCD, 4(1), 226-231. https://doi.org/10.33068/iccd.v4i1.469
Tafiprios, T., Fajrin, N., Ali, A., & Soelton, M. (2022). Community Awareness With Environmentally Friendly Packaging. ICCD, 4(1), 29-33. https://doi.org/10.33068/iccd.v4i1.435
Ratnawati, K., & Soelton, M. (2022). The Role Of Digital Financial Literacy On Firm Performance In Micro Industry. ICCD, 4(1), 95-101. https://doi.org/10.33068/iccd.v4i1.447
Vizano, N., Saragih, L., Nandiwardhana, A., Apriadi, I., Yuniarinto, A., & Soelton, M. (2022). Is An Ornamental Plant Business Riskless?. ICCD, 4(1), 221-225. https://doi.org/10.33068/iccd.v4i1.468
Soelton, M., Rohman, F., Mugiono, M., Indrajaya, S., Marlapa, E., & Vizano, N. (2022). Business Plan Model In Creating Family Entrepreneurship. ICCD, 4(1), 216-220. https://doi.org/10.33068/iccd.v4i1.467
Saratian, E., Arief, H., Ramli, Y., Permana, D., & Soelton, M. (2022). Sharia Financial Inclusion As The Catalyst For The Sustainability Of The Indonesian Msmes. ICCD, 4(1), 237-243. https://doi.org/10.33068/iccd.v4i1.471
Soelton, M., Ramli, Y., Permana, D., Martawireja, A., Nurhayati, M., Saratian, E., & Arief, H. (2021). Increasing Smes Social Impact With Baitul Maal Wat Tamwil. ICCD, 3(1), 52-56. https://doi.org/10.33068/iccd.Vol3.Iss1.299
Asih, D., Utami, W., Imaningsih, E., Yuliantini, T., Soelton, M., Martawireja, A., & Kasmo, A. (2021). Prioritizing The Role Of Baitul Maal Wat Tamwil In Empowering The Community’s Economy. ICCD, 3(1), 57-61. https://doi.org/10.33068/iccd.Vol3.Iss1.301
Imaningsih, E., Asih, D., Noermijati, N., Soelton, M., Pribadi, R., & Rahayu, E. (2021). Post-Pandemic Economic Recovery With Baitul Maal Wat Tamwil. ICCD, 3(1), 62-66. https://doi.org/10.33068/iccd.Vol3.Iss1.302
Arief, H., Soelton, M., Saratian, E., Tafiprios, T., Puspaningrum, A., & Mugiono, M. (2021). Implemantation Entrepreneurship Education Online-Learning Program To Create Farmer Entrepreneur Through Urban Farming. ICCD, 3(1), 102-106. https://doi.org/10.33068/iccd.Vol3.Iss1.311
Soelton, M., Saratian, E., Wuryandari, N., Saragih, L., Setini, M., Ali, A., & Arijanto, A. (2021). Prevention Of Drugs Abuse By Improving Entrepreneurial Skills. ICCD, 3(1), 236-240. https://doi.org/10.33068/iccd.Vol3.Iss1.349
Soelton, M., Ramli, Y., Permana, D., Martawireja, A., Nurhayati, M., Saratian, E., & Arief, H. (2021). Increasing Smes Social Impact With Baitul Maal Wat Tamwil. ICCD, 3(1), 52-56. https://doi.org/10.33068/iccd.Vol3.Iss1.299
Asih, D., Utami, W., Imaningsih, E., Yuliantini, T., Soelton, M., Martawireja, A., & Kasmo, A. (2021). Prioritizing The Role Of Baitul Maal Wat Tamwil In Empowering The Community’s Economy. ICCD, 3(1), 57-61. https://doi.org/10.33068/iccd.Vol3.Iss1.301
Imaningsih, E., Asih, D., Noermijati, N., Soelton, M., Pribadi, R., & Rahayu, E. (2021). Post-Pandemic Economic Recovery With Baitul Maal Wat Tamwil. ICCD, 3(1), 62-66. https://doi.org/10.33068/iccd.Vol3.Iss1.302
Published
2024-08-22
Section
Articles
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