https://www.ejournal.warmadewa.ac.id/index.php/juinhum <p style="text-align: justify;">Welcome to the official<strong> Jurnal Interpretasi Hukum</strong> website. As a part of the spirit of disseminating legal science to the wider community, &nbsp;Jurnal Interpretasi Hukum website provides journal articles for free download. Our journal is a journal that is a reference source for academics and practitioners in the field of law. Jurnal Interpretasi Hukum is a law student's journal articles for Law Science published by Warmadewa University Press. Jurnal Interpretasi Hukum has the content of research results and reviews in the field of selected studies covering various branches of &nbsp;Law in a broad sense. This journal is published 3 times within a year April, August, and December, submitted and ready-to-publish scripts will be published online gradually and the printed version will be released at the end of the publishing period. The language used in this journal is Indonesian.</p> Warmadewa Press en-US Jurnal Interpretasi Hukum 2746-5047 https://www.ejournal.warmadewa.ac.id/index.php/juinhum/article/view/10828 <p><em>Consumer protection serves as a legal effort to guarantee consumers’rights to clear, accurate, and non-misleading information. This study discusses misleading marketing practices in digital media and the legal protections provided to consumers in Indonesia under the Consumer Protection Act (UUPK) Number 8 of 1999. The objective of this study is to understand how existing regulations govern digital marketing and address the frequent issues that disadvantage consumers. The research method employed is normative juridical, using legal materials such as legislation, books, legal journals, and other scholarly articles. The findings indicate that while digital marketing significantly aids business actors in expanding their operations, consumers often find themselves in a vulnerable position as promotional information does not always align with reality and can be misleading. With the growing use of digital media as a marketing platform, there is an increasing need for strict regulations and effective complaint mechanisms to protect consumer rights. This study, alongside the enactment of the aforementioned law, aims to raise awareness among business actors regarding their responsibility to provide honest and transparent information, ultimately fostering a healthy business environment</em></p> Risky Tara Nabita Sari Satino Copyright (c) 2024-12-24 2024-12-24 5 3 1171 1180