Hastag War on Social Media: Unraveling Framing Strategies in the Duel #2019GantiPresiden Vs. #DiaSibukKerja

Nawiruddin; Sirojuddin Aly; Agus Nugraha; Siska Armawati Sufa; M. Wiranata Pratama

doi:10.55637/jr.10.1.9363.228-247

Nawiruddin Fisip UIN Syarif Hidayatullah Jakarta
Sirojuddin Aly Fisip UIN Syarif Hidayatullah Jakarta
Agus Nugraha Fisip UIN Syarif Hidayatullah Jakarta
Siska Armawati Sufa Universitas Dr. Soetomo Surabaya
M. Wiranata Pratama Universitas Gadjah Mada

DOI: https://doi.org/10.55637/jr.10.1.9363.228-247

Keywords: Social Media, Hashtag Wars, Framing Strategies, Political Messages

Abstract

Social media has emerged as the primary avenue for individuals to articulate their political and social stances. Hashtag wars, a prevalent phenomenon, witness divergent groups utilizing hashtags to promote their agendas and express viewpoints. Within the political realm, these hashtag battles often serve as arenas for discourse and mass mobilization. This study aimed to unveil the framing strategies employed in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. Utilizing a content analysis approach, the research scrutinizes hashtag usage, conveyed messages, and user responses. Various framing techniques, including episodic and thematic framing, alongside positive and negative framing, are analyzed. Moreover, the research explores the influence of social media usage and user interactions on the dissemination of political messages during hashtag wars. Findings indicate the dominance of #2019GantiPresiden in the social media hashtag war. The framing strategies and political discourse of both hashtags serve distinct purposes. #2019GantiPresiden utilizes sentiment-driven or provocative language to highlight dissatisfaction with Jokowi's leadership, while #DiaSibukKerja underscores Jokowi's achievements, emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden effectively influences public opinion and garners widespread support. Conversely, #DiaSibukKerja succeeds in portraying Jokowi's leadership positively. The practical implications of this research can aid stakeholders in politics and social media to comprehend effective framing techniques for disseminating political messages through digital platforms.

Author Biographies

Sirojuddin Aly, Fisip UIN Syarif Hidayatullah Jakarta

Social media has become the primary platform for individuals to express their political and social views. Hashtag wars are an increasingly common phenomenon where groups with different perspectives use hashtags to advance their goals or voice their opinions. In a political context, hashtag battles often serve as arenas for debate and mass mobilization. This research aims to uncover the framing strategies used in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. The research method employs a content analysis approach to examine the use of hashtags, the messages conveyed, and the responses from social media users. The researchers analyze various types of framing used in both hashtags, such as episodic and thematic framing, as well as positive and negative framing. Additionally, the research examines how social media usage and user interactions influence the dissemination of political messages in hashtag wars. The findings of this research indicate that the hashtag war on social media is dominated by #2019GantiPresiden. The framing strategies and political language used by both hashtags serve different purposes, with #2019GantiPresiden highlighting dissatisfaction with Jokowi's leadership using sentiment-driven or provocative language, while #DiaSibukKerja emphasizes Jokowi's achievements by emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden successfully influences the public and gains widespread support. Conversely, in terms of language or political messages used, #DiaSibukKerja succeeds in making the public aware that Jokowi's leadership can be categorized as good. The practical implications of this research can assist stakeholders in politics and social media to better understand effective framing techniques for disseminating political messages through digital platforms.

Keywords: Digital Politics, Framing Strategies, Hashtag Wars, Public Perception, Social Media

Agus Nugraha, Fisip UIN Syarif Hidayatullah Jakarta

Social media has become the primary platform for individuals to express their political and social views. Hashtag wars are an increasingly common phenomenon where groups with different perspectives use hashtags to advance their goals or voice their opinions. In a political context, hashtag battles often serve as arenas for debate and mass mobilization. This research aims to uncover the framing strategies used in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. The research method employs a content analysis approach to examine the use of hashtags, the messages conveyed, and the responses from social media users. The researchers analyze various types of framing used in both hashtags, such as episodic and thematic framing, as well as positive and negative framing. Additionally, the research examines how social media usage and user interactions influence the dissemination of political messages in hashtag wars. The findings of this research indicate that the hashtag war on social media is dominated by #2019GantiPresiden. The framing strategies and political language used by both hashtags serve different purposes, with #2019GantiPresiden highlighting dissatisfaction with Jokowi's leadership using sentiment-driven or provocative language, while #DiaSibukKerja emphasizes Jokowi's achievements by emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden successfully influences the public and gains widespread support. Conversely, in terms of language or political messages used, #DiaSibukKerja succeeds in making the public aware that Jokowi's leadership can be categorized as good. The practical implications of this research can assist stakeholders in politics and social media to better understand effective framing techniques for disseminating political messages through digital platforms.

Keywords: Digital Politics, Framing Strategies, Hashtag Wars, Public Perception, Social Media

Siska Armawati Sufa, Universitas Dr. Soetomo Surabaya

Social media has become the primary platform for individuals to express their political and social views. Hashtag wars are an increasingly common phenomenon where groups with different perspectives use hashtags to advance their goals or voice their opinions. In a political context, hashtag battles often serve as arenas for debate and mass mobilization. This research aims to uncover the framing strategies used in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. The research method employs a content analysis approach to examine the use of hashtags, the messages conveyed, and the responses from social media users. The researchers analyze various types of framing used in both hashtags, such as episodic and thematic framing, as well as positive and negative framing. Additionally, the research examines how social media usage and user interactions influence the dissemination of political messages in hashtag wars. The findings of this research indicate that the hashtag war on social media is dominated by #2019GantiPresiden. The framing strategies and political language used by both hashtags serve different purposes, with #2019GantiPresiden highlighting dissatisfaction with Jokowi's leadership using sentiment-driven or provocative language, while #DiaSibukKerja emphasizes Jokowi's achievements by emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden successfully influences the public and gains widespread support. Conversely, in terms of language or political messages used, #DiaSibukKerja succeeds in making the public aware that Jokowi's leadership can be categorized as good. The practical implications of this research can assist stakeholders in politics and social media to better understand effective framing techniques for disseminating political messages through digital platforms.

Keywords: Digital Politics, Framing Strategies, Hashtag Wars, Public Perception, Social Media

M. Wiranata Pratama, Universitas Gadjah Mada

Social media has become the primary platform for individuals to express their political and social views. Hashtag wars are an increasingly common phenomenon where groups with different perspectives use hashtags to advance their goals or voice their opinions. In a political context, hashtag battles often serve as arenas for debate and mass mobilization. This research aims to uncover the framing strategies used in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. The research method employs a content analysis approach to examine the use of hashtags, the messages conveyed, and the responses from social media users. The researchers analyze various types of framing used in both hashtags, such as episodic and thematic framing, as well as positive and negative framing. Additionally, the research examines how social media usage and user interactions influence the dissemination of political messages in hashtag wars. The findings of this research indicate that the hashtag war on social media is dominated by #2019GantiPresiden. The framing strategies and political language used by both hashtags serve different purposes, with #2019GantiPresiden highlighting dissatisfaction with Jokowi's leadership using sentiment-driven or provocative language, while #DiaSibukKerja emphasizes Jokowi's achievements by emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden successfully influences the public and gains widespread support. Conversely, in terms of language or political messages used, #DiaSibukKerja succeeds in making the public aware that Jokowi's leadership can be categorized as good. The practical implications of this research can assist stakeholders in politics and social media to better understand effective framing techniques for disseminating political messages through digital platforms.

Keywords: Digital Politics, Framing Strategies, Hashtag Wars, Public Perception, Social Media

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Hastag War on Social Media: Unraveling Framing Strategies in the Duel #2019GantiPresiden Vs. #DiaSibukKerja

Abstract

Author Biographies

References

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