The Meaning of Visual Elements of Hotel Advertisements on New Normal Era
Abstract
The situation of Covid-19 Pandemic which happened in the world have brought a very big impact to the life of the people. This also brought a big impact of tourism in Bali in which the life of people in Bali depends on the tourism a lot. Therefore, some big hotels try to find to various strategies to fasten the recovery of tourism in Bali. Some of them are promoting their hotels which guarantee that the guests are safe when they are staying in the hotels. Besides, they also create innovative package advertisements to attract the guests. This makes me interested in making the research on The Meaning of Visual Elements of Hotel Advertisements on New Normal Era. This research is focused on two problems, namely (1) what visual elements are used on the hotel advertisements and (2) what are their meanings. The data were taken from some of the hotels around Sanur and analysed by using semiotic theory. The results of the analysis revealed that the visual elements used are pictures of food, drinks, and some other objects related with the application of health protocol such as, mask, wash basin, soap, hand sanitizer, disinfectant, temperature gun, face shield, and the like. All them convey affected meaning in this case to influence the readers to buy the products or to come and stay in the hotels promoted.
References
Ansori, M., & Taopan, L. L. (2019). A Multimodal Discourse of Promotional Video. Elite Journal, 6(1), 1–18.
Anwar, M. C. (2020). Menyerah, Pengusaha Hotel di Bali Bertumbangan.
Bastiani, M. (2020). Menyambut “The New Normal†di Indonesia, Siapkah Kita? Obusman Republik Indonesia. https://ombudsman.go.id/artikel/r/artikel--menyambut-the-new-normal-di-indonesia-siapkah-kita
Chandler, D. (2007). The Basic Semiotic (Second). Canada: Routledge.
De Pelsmacker, P., Geuens, M., and Van den Bergh, J., (2004), Marketing Communication – A European Perspective, 2nd edition, Harlow, England, Prentice Hall
Généreux, M., & et. al. (2020). Communication strategies and media discourses in the age of COVID-19: an urgent need for action. Health Promotion International, 1–8.
Herdiana, D. (2020). Rekomendasi Kebijakan Pemulihan Pariwisata Pasca Wabah Corona Virus Disease 2019 (Covid-19) di Kota Bandung. Jumpa, 7, 1–30.
Humphrey, L., James, B., Amy, S., & Guy, G. (2011). The Little Book Of Transcreation. London: MotherTounge Ltd.
Kasni, N. W. (2017). Pengaruh Pariwisata Terhadap Bahasa Indonesia. RETORIKA: Jurnal Ilmu Bahasa, 1(1), 52. https://doi.org/10.22225/jr.1.1.12.52-60
Kasni, N. W., & Budiarta, I. W. (2019). Discursive Analysis of Tourism Advertisements. https://doi.org/10.4108/eai.21-9-2018.2281167
Kasni, N. W., & Budiarta, I. W. (2021). Multimodal forms of tourism promotional discourse in the age COVID-19. International journal of linguistics, literature and culture, 7(6), 422–440. https://doi.org/10.21744/ijllc.v7n6.1945
Mintarsih, S. S., Kodrat, D., & Emiliasari, R. N. (2020). Tempo’s Perspective on the Representation of Government in Dealing with Covid-19 Cases. CALL, 2(2).
Muctar, A., & Kahar. (2019). Iklan Pariwisata Kota "Visit Makassar 2016" (Karya Komunikasi). KAREBA, 8(1), 9–22.
Putsanra, D. V. (2020). Arti New Normal Indonesia: Tatanan Baru Beradaptasi dengan Covid -19.
Rosa, R. N. (2014). Analisis Multimodal Pada Iklan Sunsilk Nutrien Sampo Ginseng. Kajian Linguistik, 12(2).
Sugihamretha, I. D. G. (2020). Respon Kebijakan : Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata Respon Kebijakan : Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata. IV(2), 191–206.
Sukayana, I. W. A., Kasni, N. W., & Budiarta, I. W. (2022). Discourse Structure of Food Product Advertisement on Television, 2022, 68–81. https://doi.org/10.18502/kss.v7i10.11276
Tiruneh, D., Baye, G., & Beco, Y. (2020). A Critical Discourse Analysis of COVID-19 in Ethiopia: Rethinking the Past and Defining the Present. Journal of Language and Literature, 20(2).
Wiranadhi, D. S., Cahyavansofia, I. K. D., & Umiyati, M. (2022). Verbal and Non-Verbal Elements Found in Chatime Advertisement and Their Meaning, 2022, 412–427. https://doi.org/10.18502/kss.v7i10.11310
Yoeti, O. A. (1996). Pengantar Ilmu Pariwisata. Bandung: Angkasa.
Copyright (c) 2023 RETORIKA: Jurnal Ilmu Bahasa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons-Non Ceomercial-Attribution-ShareAlike (CC BY-NC-SA)
Abstract viewed = 120 times
PDF downloaded = 199 times
2.png)
