Prediction of Online Purchase Decisions: A Case of Nongshim Instant Noodles Consumers
Abstract
This study is specifically aimed at predicting online purchasing decisions on the influence of the halal label and the lifestyle of instant noodle consumers of Nongshim products, either simultaneously or partially. This type of study is an explanation based on causal-and-effect with quantitative analysis. The source data consist of primary data enhanced. The sampling technique utilized was purposive sampling with a Rao calculation with a precision level is 0.05. The final sample was obtained from 97 respondents. Analysis method used the utilize of the multiple regression linear. The results inferred that only lifestyle is able to prediction towards online purchase decisions while the halal label is not able to predict. Furthermore, halal label and lifestyle are able prediction towards online purchase decisions simultaneously.
References
Bulan, T. L., & Rizal, M. (2016, Mei). Pengaruh Labelisasi Halal terhadap Keputusan Pembelian Sosis di Kuala Simpang Kabupaten Aceh Tamiang. Jurnal Manajemen dan Keuangan, 5(1), 430-439.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., . . . Wang, Y. (2021, August). Setting the Future of Digital and Social Media Marketing Research: Perspectives and Research Propositions. International Journal of Information Management, 59, 102168. doi:10.1016/j.ijinfomgt.2020.102168
Fathurrahman, A., & Anggesti, M. (2021). Pengaruh Gaya Hidup, Label Halal dan Harga Terhadap Keputusan Pembelian Kosmetik (Studi Kasus Pada Produk Safi). JES (Jurnal Ekonomi Syariah), 6(2), 113-127. doi:10.30736/jesa.v6i2.125
Government Regulation. (1999). Peraturan Pemerintah No. 69 Tahun 1999 Tentang Label dan Iklan Pangan. PP, Jakarta.
Habibi, M. (2014). Pengaruh Dimensi Gaya Hidup Terhadap Keputusan Pembelian Smartphone Blackberry di Purworejo. SEGMEN: Jurnal Manajemen dan Bisnis, 10(1.a). doi:10.37729/sjmb.v10i1.a.1265
Izzuddin, A. (2018, Juli). Pengaruh Label Halal, Kesadaran Halal Dan Bahan Makanan Terhadap Minat Beli Makanan Kuliner. Jurnal Penelitian Ipteks, 3(2), 100-114. doi:10.32528/ipteks.v3i2.1886
Kaptein, M. C., Nass, C., & Markopoulos, P. (2010). Powerful and consistent analysis of likert-type rating scales. In E. Mynatt (Ed.), CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2391–2394). Atlanta Georgia USA: SIGCHI. doi:10.1145/1753326.1753686
Kerlinger, F. N. (1973, May 1). Foundations of Behavioral Research. Rex Stockton, 11(3), hal. 292-294. doi:10.3102%2F00028312011003292
Kotler, P., & Keller, K. (2016). Marketing Management (15th Ed.). England: Pearson Education.
Kotler, P., Armstrong, G. M., & Opresnik, M. O. (2017). Principles of Marketing (17th Ed.). United Kingdom: Pearson.
Lestari, S., Sabur, A., & Maulidiah, L. A. (2022). Online Purchase Decision: do Price Perception, Product Knowledge, and Ease of Shopping Affect Consumption? EKUITAS: Jurnal Pendidikan Ekonomi, 10(1), 169–175. doi:https://doi.org/10.23887/ekuitas.v10i1.47721
Musfar, T. F. (2020). Buku Ajar Manajemen Pemasaran, Bauran sebagai Materi Pokok dalam Manajemen Pemasaran. Tangerang: Media Sains Indonesia.
Rahmawati. (2016). Manajemen Pemasaran (Cetakan 1). (T. Fitriastuti, & Kiswanto, Penyunt.) Samarinda: Mulawarman University Press.
Sani, A., Wiliani, N., & Husain, T. (2019). Spreadsheet Usability Testing in Nielsen’s Model among Users of ITSMEs to Improve Company Performance. European Journal of Scientific Exploration, 2(6), 1-9.
Sari, V. E. (2019). Pengaruh E-WOM, Lifestyle, Kepercayaan Terhadap Keputusan Pembelian Ticket Online Booking Pada Situs Traveloka.com Di Ponorogo (Studi Kasus Pembelian. eJournal Administrasi Bisnis, 7(4), 474-487.
Sarinah, & Mardalena. (2017). Pengantar Manajemen (Cetakan ke-1). Sleman: Deepublish Publisher.
Shabrin, N., Khandaker, S., Abul Kashem, S. B., Hie, C. K., & Susila, T. (2017). The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case. The Journal of Contemporary Issues in Business and Government, 23(1), 47-65.
Shopee. (2021). Nongshim Farmers Heart Shin Ramyun Cup Mie Ramen Instan. Dipetik May 2022, dari Shopee Murah Lebay: https://shopee.co.id/Nongshim-Farmers-Heart-Shin-Ramyun-Cup-Mie-Ramen-Instan-i.22582478.5933079891
Stanton, R. (2007). Teori Fiksi. (Sugihastuti, & R. Al Irsyad, Penerj.) Yogyakarta: Pustaka Belajar.
Sugiyono. (2018). Metode Penelitian Evaluasi: Pendekatan Kuantitatif, Kualitatif, dan Kombinasi. Bandung: CV. Alfabeta.
Supranto, J., & Limakrisna, N. (2019). Petunjuk Praktis Penelitian Ilmiah untuk Menyusun Skripsi, Tesis dan Disertasi (5th Ed.). Bogor: Penerbit Mitra Wacana Media.
Swastha, B., & Irawan. (2008). Manajemen Pemasaran Modern (2nd Ed., Cetakan ke-4). Yogyakarta: Libery Offset.
The Jakarta Post. (2018, August 08). Indonesians & Instant Noodles: A Love Affair. Dipetik May 2022
The Minister of Finance of the Republic of Indonesia. (2021, November 17). Sektor Industri Halal Memiliki Potensi Besar dalam Perekonomian Nasional. Dipetik May 2022, dari Publikasi Berita: https://www.kemenkeu.go.id/publikasi/berita/sektor-industri-halal-memiliki-potensi-besar-dalam-perekonomian-nasional/
Triadi, S., Rahayu, Y., & Kusnanto, D. (2021). Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Handphone. Jurnal Manajemen, 13(2), 257-263.
UNICEF, UNDP, Prospera, and SMERU. (2021). Analysis of the Social and Economic Impacts of COVID-19 on Households and Strategic Policy Recommendations for Indonesia. Jakarta: United Nations Children’s Fund (UNICEF).
Wartaka, M., & Sumardjono. (2020). Analysis of Consumer Behavior in Buying Instant Noodles (Case Studies in the Bogor City Area). The Management Journal of BINANIAGA, 5(02), 115-128. doi:10.33062/mjb.v5i2.384
Wiwaha, R. P. (2022, February 18). 7 Top Brand Mie Instan Terlaris di Shopee dan Tokopedia: Indomie Merajai Penjualan Mie Instan ! Dipetik May 2022, dari Article: https://compas.co.id/article/mie-instan-terlaris/
Zhu, G., Wu, Z., Wang, Y., Cao, S., & Cao, J. (2019). Online Purchase Decisions for Tourism E-Commerce. Electronic Commerce Research and Applications, 38, 1–13. doi:10.1016/j.elerap.2019.100887
Copyright (c) 2022 Jurnal Ekonomi & Bisnis JAGADITHA
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.