Business Strategy of Layer Chicken Business in the New Normal Era in The Bali Province
Abstract
This study aims to provide a business strategy for laying hens in the New Normal era in the Province of Bali. This research is expected to produce recommendations for the right strategy to be applied to laying hens in the Province of Bali to help farmers face the New Normal era and able to increase breeders' income. This research was conducted in 3 central districts of laying hens in Bali Province using a survey method. The research location was determined by purposive sampling technique. The results of the IFAS-EFAS analysis showed an internal factor value of 3.65 and an external factor value of 3.31 indicating the position of the laying hen business in Bali Province is in quadrant I, namely growth and build strategy. Alternative strategies that need to be increased more intensively are: 1) Expansion of market share outside Bali (West Region to Jakarta and Eastern Region to East Nusa Tenggara), 2) Expansion of business scale by increasing capital, 3) Selecting less productive laying hens.
References
Khodijah, S. & Saino. (2012). Analisis Faktor Yang Mempengaruhi Keputusan Penggunaan Jasa Kapal Roro Gili Iyang Rute Bawean-Paciran. Jurnal Ekonomi.
Suharno, B. (2002). Beternak Itik Secara Intensif. Penebar Swadaya, Jakarta.
Fadilah, R. dan Fatkhuroji. (2013). Memaksimalkan Produksi Ayam Ras Petelur. Agromedia Pustaka. Jakarta.
Saliem, H. P., et al., (2001). Analisis ketahanan pangan tingkat rumah tangga dan regional. Laporan hasil penelitian. Pusat penelitian dan pengembangan sosial ekonomi pertanian, Bogor.
Badan Pusat Statistik. (2022). Ekonomi Indoneisa Triwulan IV 2021. https://www.bps.go.id/pressrelease/2022/02/07/1911/ekonomi-indonesia-triwulan-iv-2021-tumbuh-5-02-persen--y-on-y-.html
Rahayu, B.T.P., Sukanata, I. W., & Partama, I. B. G., (2017). Kelayakan Usaha Peternakan Ayam Ras Petelur.
Pearce, J. A. & Robinson, R. B. (2007). Manajemen Strategi. Jakarta: Salemba Empat
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Yusuf, A. M. (2014). “Metode Penelitian Kuantitatif, Kualitatif & Penelitian Gabunganâ€. Jakarta : prenadamedia group.
Robbins & Stephen. (2006). “Perilaku Organisasiâ€, Prentice Hall, edisi kesepuluh Sabardini, 2006, “Peningkatan Kinerja Melalui Perilaku Kerja Berdasarkan Kecerdasan Emosionalâ€.
Morris, M. H., Minet, S., & LaForge, R. W. (2002). Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice.
Djumali et al., (2014). Landasan Pendidikan. Yogyakara : Gava Media
Utami, Annisa, & Wanda. (2015). Analisis Produktivitas Tenaga Kerja pada Usaha Domba Analysis Farm Worker Productivity in Sheep Farm. Fakultas Peternakan Universitas Padjajaran.
Notoatmodjo, S. (2012). Metodologi Penelitian Kesehatan. Jakarta: Rineka Cipta.
Stanton & William, J. (2003). Prinsip Pemasaran (terjemahan). Edisi 7,jilid 1.Erlangga. Jakarta.
Swastha & Irawan. (2005). Manajemen Pemasaran Modern. Liberty, Yogyakarta.
Mankiw & Gregory, N. (2003). Teori Makro Ekonomi Terjemahan. Jakarta: PT. Gramedia Pustaka U.
Crown, D. (2001). Manajemen Stratejik: Konsep, kasus dan Implementasi. PT Gramedia Widiasarana Indonesia.
Rangkuti, F. (2006). Analisis SWOT: Teknik Membedah Kasus Bisnis. PT Gramedia Pustaka Utama. Jakarta.
Kotler, P. dan Keller, K. L. (2017). Marketing Management. 13th Ed. . Prentice Hall: Person Education, Inc. Jakarta.
Abstract viewed = 102 times
PDF downloaded = 101 times
