ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN BERKUNJUNG K BALI ZOO DI SINGAPADU, GIANYAR

I Made Indra Wiraguna, I Gede Surya Pratama

Abstract


ABSTRACT
The study "Analysis of Factors Affecting Tourist Decisions Visiting Bali Zoo in Singapadu, Gianyar" raises two problem formulations, namely what factors influence the decision of tourists to visit Bali Zoo and what variables represent each of the factors that influence tourist decisions visit Bali Zoo in Singapadu, Gianyar. The purpose of this study is to find out the factors that influence tourists 'decisions to visit Bali Zoo and to find out the variables that represent each of the factors that influence tourists' decisions to visit Bali Zoo. The data used in this study are quantitative data and qualitative data where the data sources used are primary data and secondary data. Samples in this study were tourists who had visited who happened to meet researchers at Bali Zoo. Sampling is done by accidental sampling technique with a total sample of 60 people. From the results of the study using factor analysis, obtained 2 factors that influence tourists visiting Bali Zoo in Singapadu, Gianyar. These two factors explain all the variants in the data, the two factors are named according to the surrogate approach, namely the factor of cleanliness of the place consisting of variable cleanliness of the place, completeness of facilities, location, design of the place, means of transportation, courtesy of employees, reference groups and family and Job factors consist of job variables, employee friendliness, price discounts and income.
Keywords: Tourist Decision Factors, Prduk, Distribution, Personal, Personnel, Social

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