PENGARUH BIAYA PROMOSI PENJUALAN DAN BIAYA PERIKLANAN TERHADAP NILAI PENJUALAN PRODUK PADA OPTIK KALISTA DI TABANAN

Putu Ari Kusuma Wardana, I A Cynthia Saisaria Mandasari

Abstract


ABSTRACT
In an effort to increase the value of product sales, Kalista Optic implemented various types of promotions consisting of sales promotion costs and advertising costs, which in recent years experienced sales ups and downs. The purpose of this study was to determine the simultaneous and partial effect of sales promotion costs and advertising costs on the value of product sales in Kalista Optic in Tabanan. Data analysis consisted of multiple linear regression analysis, classical assumption test, F statistical test and t test statistic. The conclusions of the results of the study are multiple linear regression equations can be said to have a positive influence simultaneously between the cost of sales promotion and the cost of product advertising or in other words the increase in the value of product sales is influenced simultaneously by an increase in sales promotion costs and advertising costs.
Keyword : Sales promotion cost, advertising cost, value of product sales.

Refbacks

  • There are currently no refbacks.